Understanding the role of retail store service in light of self-image: store image congruence
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2008
An examination of the antecedents of repatronage intentions across different retail store formats
- Creator: Grace, Debra , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Service branding: consumer verdicts on service brands
- Creator: Grace, Debra , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Service brands and communication effects
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2004
An exploratory perspective of service brand associations
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2003